About


It all began with a little cloth doll named Sarah...

I remember vividly the disappointment of buying my first sewing pattern as a young girl, of spending my hard saved pocket-money on a mainstream rag-doll pattern only to discover that I'd purchased a scary envelope full of intimidation and confusion. I remember thinking "Why have they made it so hard to understand?"
Decades later after having my own daughter I decided to make another cloth doll but this time designed and made more easily in my own way. Here also was an idea to create a new kind of sewing pattern, one that would make the creative process easy and enjoyable because sewing should be fun not frustrating. The end result was the Sarah Rag Doll sewing pattern, first published by My Fabric Heaven in 2012.
Since then I've added teddies, bunnies and many more to the range but my aims have always remained the same; to provide accessible, easy to follow photo-tutorials that are colourful, fun and not in the least bit scary.  Step-by-step guides that will show anyone how to successfully sew their own cuties with enjoyment and ease.
Our philosophy encourages the idea of up-cycling, meaning that you should be able to find most of the materials needed to create your softy at home, minimising the need to source and purchase expensive extras. In fact many have found these patterns to be perfect for sewing keepsake or memory toys made from treasured articles of clothing such as baby clothes or school uniform. Pop over to our customer GALLERY page for some inspiring ideas!
These sewing patterns are aimed at beginners and improvers and are graded for ability. Some are simple enough for children or young adults and as you can see from a few of our client testimonials  on Amazon, eBay and Etsy it seems we've got the balance just about right:-
  • Delighted with product, well presented easy to follow patterns communication A++
  • Absolutely fantastic 10/10,   5 stars ***** great service highly recommended seller
  • This is the best pattern I have ever bought In 30 years of sewing, 100*......
  • Better than I ever expected, got everything I need can't wait to make it now! :)
  • Super! I absolutely love it thank you so much, you have thought of everything!

Sewing soothes the soul

Happy stitching!

Elle xx


FREE Owl Ornament PDF Pattern

Sign up for our free newsletter and receive a complementary Owl Ornament PDF Pattern to get you started.  Just complete the Get Connected box and follow the instructions for your free download.  

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FREE Postage On UK Orders

Because we don't like hidden costs our prices are inclusive of postage and packaging for all Mainland UK orders weighing under 500g. Larger orders will have the postage calculated during checkout according to parcel weight.

If you live outside of the UK postage will vary according to your location and will be calculated for you during checkout.

Please be aware that you will receive a sewing pattern not the finished product and our sewing patterns are written in English.


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