About
It all began with a little cloth doll named Sarah...

In the Autumn of 2011, I embarked on a design journey to create a personalized Christmas gift, which blossomed into a delightful little creation that in turn sparked a new vision... Why not share the joy? I decided to meticulously draft a pattern and develop a tutorial booklet so that others could experience the magic of crafting her too!
After refining the design, I poured my heart into the tutorial, and by early 2012, I proudly introduced the Sarah Cloth Doll Sewing Pattern to the world. I can still recall the sheer excitement of my first sale; complete with a little happy dance! That moment ignited a flurry of inspiration, and I eagerly began dreaming up new toy designs.
Over the years, I’ve enriched the collection with charming teddies, adorable bunnies, and many other delightful softies; however, my mission has remained steadfast... I strive to provide accessible, easy-to-follow photo tutorials that are not only cute and fun but also achievable for everyone. My step-by-step guides are designed to empower anyone to sew their own softies with joy and confidence.
I invite you to visit my website's customer GALLERY page for some inspiring ideas! These sewing patterns cater to beginners and those looking to improve, with options suitable even for young learners just starting their sewing journey. As you can see from a few of our client testimonials on Amazon, eBay and Etsy it seems we've got the balance just about right:-
- Delighted with product, well presented easy to follow patterns communication A++
- Absolutely fantastic 10/10, 5 stars ***** great service highly recommended seller
- This is the best pattern I have ever bought In 30 years of sewing, 100*......
- Better than I ever expected, got everything I need can't wait to make it now! :)
- Super! I absolutely love it thank you so much, you have thought of everything!
Remember, sewing has a unique way of soothing the soul... Happy stitching everyone!
Warm wishes,
Elle xx
